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How to improve customer loyalty through your e-commerce website

2020-01-21

Strengthening customer loyalty is a challenge that requires diligence and consistent efforts. Definitely changes need to be done in your e-commerce website designing for improving customer loyalty.

  • eCommerce Web Design For The Smartphone Ecosystem
    The consumers want to read and share information on the go, which means they are always looking for solutions to their queries on their mobile devices, be it smartphones, tablets. E-commerce business operators need to fulfill this growing demand for ease of accessibility, which means they will have to design and develop a mobile-friendly website. Developing a mobile responsive website is a cost-effective, responsive process with minimum maintenance demands. This will increase your visibility in the search engine. A responsive website will give you the opportunity to reach a broader base of audience, enhancing your probability of sales and conversions.
  • Make the UI Easy To Use
    Consumers always want the website that is easy to navigate and the one which enriches their shopping experience. Your e-commerce website should have a comfortable user interface that does not overwhelm the visitor to leave the page, thereby increasing your bounce rate. A UI should add value to the visitor’s shopping journey by identifying and resolving their problems.
  • Take It As Your Business Instagram Account
    Design your e-commerce website just like you would create your Instagram account. Use good quality images and videos to promote your products and services. Images and videos are the first things on the ground of which your services are judged.
  • Keep The Security Factors In Mind
    The Internet is a scary place, and there are cyber thieves on every nook and corner waiting to leverage from the opportunity from an unsecured website. Hacking and malware attacks have now become a regular thing. Unless they are sure of a safe payment gateway, no visitor will shop from the website. Ensure safe and secure navigation and payment methods to holster the trust factor.
  • Convenient Shipping Methods Are A Must
    Keep your shipping policies as simple as possible and make sure to provide shoppers with multiple shipping and payment options for their ease. There are reasons e-commerce magnates like Shopify, volusion are favorite of masses because they ease the shopping process by providing a plethora of options like EMI system, Netbanking, and advanced shipping methods.
  • Create Room For Users To Review Products
    Your eCommerce website should provide customers with a platform where they can share their experience of the products and services they have bought from your website. Reviews, feedback, testimonials help add credibility to the brand’s name. Create a dedicated space for your users to share their reviews, which can help other buyers to make a well-informed decision. Positive and Negative feedback help you to develop better strategies for improving your services further that add to the legitimacy and authenticity of the business.

Courtesy:- Itchimes.com

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